{"product_id":"rolex-time-to-the-second-desk-clock-root-dial-c1985","title":"Rolex 'Time to the Second' Desk Clock, Root Dial, c.1985","description":"\u003cp\u003e\u003cem\u003eA genuine Rolex showroom clock, made for the dealer's counter and never sold to the public. Every Rolex signature, the fluted bezel, root dial, Mercedes hands and cyclops date, shrunk onto the desk.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eFor decades the only way to see one of these was across a jeweller's counter. Rolex supplied desk clocks like this to its authorised dealers and to nobody else; they were equipment, not stock, and they did their work beside the watches they advertised. This is Reference 455, individually numbered 1212 on the caseband, made around 1985.\u003c\/p\u003e\n\u003cp\u003eIt wears the house language at desk scale. The bezel carries Datejust fluting, the dial and its surround the warm root figuring of the wood dials Rolex fitted to its gold GMT-Masters, and over the date sits a cyclops lens, with applied luminous markers and Mercedes hands completing the set. The case is a heavy tapering drum of reeded gilt brass, and the dial, case and movement are all signed.\u003c\/p\u003e\n\u003cp\u003eBehind the face is a Swiss quartz calibre with a sweeping centre seconds hand and the date, and it runs. The gilt printing is crisp, the crystal clear over its cyclops, the plating bright with only minor handling marks, and it is set and regulated from the movement, as these were built to be: there is no crown.\u003c\/p\u003e\n\u003cp\u003eCounter clocks led working lives and rarely came through shop refits. A complete, running example with a clean wood dial has become an uncommon thing.\u003c\/p\u003e\n\u003cp\u003eThe dealer-clock story is told in the rooms below; the condition and the particulars are set out beneath them.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":54521281872211,"sku":"CI-0018","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1080\/3121\/3907\/files\/rolex-gilt-brass-curiosity-item-5_Hero_e41655d8-2505-4927-bc8c-0e13c4a9c95e.jpg?v=1786149218","url":"https:\/\/estatecollection.nl\/products\/rolex-time-to-the-second-desk-clock-root-dial-c1985","provider":"The Estate Collection","version":"1.0","type":"link"}