I · The Dealer Clock/II · The Design/III · The Collector's Piece/IV · Acquisition
Rolex 'Time to the Second' Dealer Desk Clock, Ref. 455, c.1985, front view
Rolex · Concessionaire

The 'Time to the Second' Desk Clock

Reference 455, c.1985. Made for the Rolex counter, never for sale.
€15.500
Room I · The Dealer Clock
Made for the counter, never for sale
Through the 1970s and 1980s Rolex supplied its authorised retailers with a small number of desk clocks to sit on the counter beside the watches.

This is one of those clocks. A genuine Rolex concessionaire piece, Reference 455, individually numbered on the base as No. 1212, dating from circa 1985. It is complete and in working order.
Room II · The Design
Room III · The Collector's Piece
From showroom to shelf
On a desk it does something a watch cannot. It carries the whole visual language of Rolex at a scale you can read across a room, and it comes from the era when Rolex made its clocks for the people who sold the watches rather than the people who bought them.
Case
Very Good
Gold-plated brass, bright and presentable; reeded band and coin-edge bezel with minor handling marks; the green felt pads on the base rim are worn and frayed at the edges.
Dial
Excellent
Wood-effect root dial clean and even; gilt ROLEX / QUARTZ / TIME TO THE SECOND printing crisp; applied luminous markers intact.
Hands
Very Good
Luminous fill on the minute hand aged and finely crazed, darker towards the centre; hour and seconds hands intact.
Movement
Excellent
Swiss quartz, centre-seconds with date; running.
Crystal
Excellent
Domed crystal with cyclops magnifier, clear; no chips or cracks noted.
Setting
Set and adjusted from the movement (no crown); STOP hack lever and fine regulator present.
Accessories
No box or papers.
Maker
Rolex
Model
'Time to the Second' desk clock, Reference 455 (No. 1212)
Circa
1985
Case
Gilt brass (gold-plated), tapered reeded drum with coin-edge bezel
Diameter
119 mm (height approx. 95 mm)
Dial
Wood-effect / root, gilt signed, applied luminous markers, Mercedes hands
Movement
Swiss quartz, centre-seconds and date, calibre 8035
Functions
Hours, minutes, centre seconds, date with cyclops
Crystal
Domed acrylic with cyclops magnifier
Country
Switzerland
Signed
Dial; case numbered
The Estate Collection
Room IV · Acquisition
€15.500
We'd love to discuss this piece with you.
Rolex
€15.500
Enquiry
Rolex Desk Clock, Ref. 455, c.1985
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